Poshan Atlas

Poshan Atlas

On 7th March 2024, the Ministry of Women and Child Development in partnership with The Bill and Melinda Gates Foundation (BMGF) launched its one of a kind and free of cost application called, ‘Poshan Atlas’. This  app can be downloaded through playstore in your android phones and is available in Hindi and English language. The Poshan Atlas project was launched on 18 November 2019 in New Delhi, as part of the Poshan Abhiyaan. It was unveiled by Mrs. Smriti Zubin Irani, Minister, Women and Child Development and Mr. Bill Gates, Co-chair, Bill and Melinda Gates Foundation.

In an era where unhealthy eating habits and sedentary lifestyle are at a rise, Poshan Atlas aims to educate and inspire school going children and adolescents to choose the right ‘Poshan’ at a young age via diversified diets, healthy eating, and improved nutrition. With an aim to educate citizens about healthy eating habits, Poshan Atlas includes features such as Indian Recipe Databank, Nutrimeter, Poshan games, Poshan TV, Poshan Utsav, Poshan Tips and Poshan comics.

Evidence based data and content have been added on Poshan Atlas, with the support of partners like Anuvaad Solutions and references like Food Manuals from Delhi University have been used to add the most updated and scientific findings for the young audience.

India Recipe Databank is a unique database of local recipes which includes local, diverse and flavourful recipes, representative of major geographies of India coupled with their nutritional values for the major nutrients.The highlight of the recipe repository includes high protein and iron rich  recipes, tiffin recipes, leftover food recipes, and millet recipes.

Further, a unique feature called, the Nutrimeter, has been added to the app, which is a user-friendly health and lifestyle coach. Unlike other apps, it is free of cost, and helps users to track the nutritional value of their daily food consumption. Be it poha, curry, or sandwiches – this app tells you whether you are putting adequate nutrients and calories on your ‘thaali’. 

Poshan Games are engaging and interactive games designed to educate children and teenagers about balanced diets and mindful food choices which makes learning about healthy eating fun and enjoyable.

Poshan TV comprises informative videos covering topics such as the benefits of different food groups, meal planning tips, and the importance of balanced nutrition, ‘Poshan’ related initiatives of the Government of India presented in a visually appealing and easy-to-understand format.

The app also has a dedicated user interface called the Poshan Tips and Did You Know which covers facts, insights and tips,  to help users make healthy choices in their daily life. It includes nutri-tips on a variety of health and nutrition related topics like importance of whole grains, ways to boost your immunity, staying active with Yoga and Anemia and Diabetes Prevention. Poshan Tips also allow users to stay up to date on the latest scientific findings on nutrition and health, learning about diverse diets, essentials nutrients and lifestyle diseases.

The app also has added Poshan comics that uses cartoon characters for story telling focussed on health and nutrition, thus targeting social and behavior change communication for making a mark on young minds about healthy food choices.

Another feature that targets behavior change communication includes Poshan Utsav that includes socio-cultural practices focussed on the right nutrition, healthy eating habits, vocal for local and  indigenous foods transforming it into Jan Andolan.

Under Poshan 2.0, the Ministry of women and child development prioritizes local foods, indigenous diets, diet diversity, colorful and balanced thaalis, thus Poshan Atlas is the perfect user-friendly tool for paving the way for a Kupushan Mukt Bharat by targeting young audiences.

Poshan Atlas

Poshan Atlas is a flagship program of the Ministry of Women and Child Development and is due for launch in 2022. Anuvaad’s scope of work includes-

 Data updation of Poshan Atlas: 

  • To update the portal with the latest datasets available in 2022 across major indicators including crops, groundwater, soil health, weather, inputs and livestock. land use and health & nutrition outcomes.
  • Time series data on crop diversity and production. 

“Use Cases” of Poshan Atlas  to encourage data-driven policy action. Broad themes for mobilizing policy action would be :

  • Use of Poshan Atlas for data driven policy making.
  • Promoting viable production models and forward market linkages for nutritious food production.
Poshan Atlas
  • Promoting the consumption of nutritious foods by bringing nutrition to the agenda of collectivized producers.

Adding interactive content on Poshan Atlas related to health and nutrition benefits of traditional diets, millets and regional foods

Anuvaad Solutions

Anuvaad Solutions is a registered LLP (ID Number AAY-4683). All project initiatives are supported by the Bill and Melinda Gates Foundation.

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Anuvaad Solutions LLP

Anuvaad Solutions

Anuvaad Solutions is a registered LLP (ID Number AAY-4683). All project initiatives are supported by the Bill and Melinda Gates Foundation.

Contact Us

Anuvaad Solutions LLP